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Susan Ward
Susan's Small Business: Canada Blog

By Susan Ward, About.com Guide to Small Business: Canada

Writing The Marketing Plan

Friday January 16, 2004
Strategic marketing. Viral marketing. PPC advertising. Branding strategy. Confused yet? Nowadays it seems that there are as many kinds of marketing as there are grains of sand on a beach. But one thing hasn't changed - effective marketing is planned marketing. Whether you're just starting out or running an established business, this article will show you how to put together a complete marketing plan, from figuring out your Unique Selling Proposition through detailing your marketing activities.
Related: "10 Low-Cost Ways To Promote Your Business" - Inexpensive but effective ways to get the word out about your product or service.
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