Are Your Online Forms Doing Their Job?

Does your web site have a 'Contact Us" form? Is it generating leads for you? Probably not, says Philippe Suchet. In "Online Forms That Generate Leads" (ClickZ Experts), he explains how poor placement of the "Contact Us" form and problems with the offline team responding to the form lead to lost sales. Even better, he offers five suggestions for turning your lead losing forms into lead generators.
Related: "How To Build A Business Web Site That Works" - Eight steps to web site success.