The Significance of "U"

Do you send out email newsletters or publish e-newsletters to keep in touch with clients and customers? If so, are you aware that people's eyes move in a "U"? Paul Soltoff compares two newsletter formats and reveals which one provides the best results because of "U" navigation in Eye on E-Mail Newsletters (ClickZ Experts). See if you've got it right.
More: Newsletters Are Smart Marketing - Janice Byer outlines the pros and cons of different newsletter formats and where to find newsletter content.