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Susan Ward
Susan's Small Business: Canada Blog

By Susan Ward, About.com Guide to Small Business: Canada

Business Quotation: Creeping Ambition is the Best Start

Sunday November 13, 2005
"Ambition can creep as well as soar." – Edmund Burke (from the Business Quotations Index).
And often, ambition should creep. The dramatic gesture is no assurance of success; preparation is.
What's the best way to prepare to run a successful small business? The business plan.
Working through a business plan forces you to research your markets and assess your competition. Yes, this takes time and effort. But if you don't do it, starting a business is a coin toss that you have a good chance of losing.

Related: Guide to Do-It-Yourself Market Research - The basics and tips for designing your own market research surveys and questionnaires.
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