Focus on Making Sales, Not Getting Leads

The way to win the marketing game, says C.J. Hayden, is not to collect the most sales leads; it's to make the most sales. So if you already have sales leads, you shouldn't be marketing; you should be following up and converting those leads into sales. Here's how.

Related: How to Tell Prospective Clients What You Do - In a fashion that makes them interested in doing business with you rather than driving them off.