SEO is Key to High Search Engine Rankings

David asks, "how can I organize my Web site so that when someone searches Google, my company's name comes up first?"

Getting a number 1 page ranking isn’t a matter of how your Web site is organized but of how search engine friendly it is. In other words, to increase your site’s page ranking, you need to focus on Search Engine Optimization (SEO), deciding what your key words or phrases are and going after them.

My article 5 Basic Rules of Search Engine Optimization is a good starting point.

And About’s Online Business Guide Ana Rincon has quite a few helpful articles on this topic, too, such as Intro to Search Engine Optimization.

You'll also want to read About Web Search Guide Wendy Boswell's Top 5 Mistakes in Search Engine Optimization. It won’t happen overnight, but it you work at it, your site’s ranking on Google will improve.