Sticking to passive marketing is one of the most common ways startup small businesses do themselves in, according to Nicholas Dinka in 5 Deadly Sins (globeandmail.com).
"Ads, brochures and websites are a good start, but small businesses often skimp on the scarier, but equally effective, active tactics -- networking, giving presentations and making those dreaded cold calls."
The four other deadly sins identified by small business experts such as Gabriella Zoltan-Johan, head of Centennial College's Centre for Entrepreneurship in Toronto, are forgetting to do the homework, going in undercapitalized, selling too cheap and forgetting to live.
If you've been committing "the deadly sin" of relying on passive marketing, these articles will help you redeem yourself and get those scarier but effective techniques working:
"Ads, brochures and websites are a good start, but small businesses often skimp on the scarier, but equally effective, active tactics -- networking, giving presentations and making those dreaded cold calls."
The four other deadly sins identified by small business experts such as Gabriella Zoltan-Johan, head of Centennial College's Centre for Entrepreneurship in Toronto, are forgetting to do the homework, going in undercapitalized, selling too cheap and forgetting to live.
If you've been committing "the deadly sin" of relying on passive marketing, these articles will help you redeem yourself and get those scarier but effective techniques working:
- networking - Business Networking
- giving presentations - Giving Effective PowerPoint Presentations
- making cold calls - 10 Cold Calling Tips
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