Testimonials and Online Surveys Still Work

Discussing why most user-generated ads are unsuitable for small businesses, Anita Campbell at Small Business Trends points out that testimonials and online surveys are rough equivalents that small businesses can use successfully. "Even a very small business on a very small budget — such as a sole proprietor" — can use these two types of user-generated ads successfully, she says.

Besides explaining how to set up a "dirt-simple" system for collecting testimonials, Anita provides some great tips in this blog post for giving your testimonials and online surveys a creative twist.

Related: 10 Low-Cost Ways to Promote Your Business - More promotion techniques that are effective and inexpensive!