Trade Show Tips

Years ago before I attended my first trade show, someone told me that I should be sure to wear really comfortable shoes - a tip for which I've always been grateful. But there are a lot of other things you can do to make your trade show experience as successful as possible. For instance:

• Alex Virvo explains how to Create an Effective Trade Show Display - the kind that's going to draw crowds to your booth;

• Janice Byer provides more tips on trade show displays and tells how to use giveaways effectively in Tips for a Successful Trade Show;

• and Susan A. Friedmann shares tips for influencing the buying decisions of your booth visitors in Dirty Little Trade Show Secrets.

For more trade show tips, see the Trade Show Marketing section of this Web site.