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Susan's Small Business: Canada Blog

By Susan Ward, About.com Guide to Small Business: Canada since 2000

To Increase Your Online Sales, Start Today

Friday October 13, 2006
It's hard to plunge into Christmas preparations when Hallowe'en isn't even over yet, but if you're serious about maximizing your profits over the holiday season, now's the time to go to work. Think you don't have the time or money to invest in an online marketing campaign? Think again. In Explode Your Holiday Sales With an Internet Marketing Campaign Paula Polman shows you how to put together an affordable but extremely effective marketing campaign - in the space of a single dedicated day.

If you're selling on eBay, you'll definitely want to start applying these Tips for Increasing Your eBay Holiday Sales. As I say in the article, if you’re using 10 day listings and put your first listings up October 15th, that only gives you six to eight cycles of listings to maximize your online sales over the prime holiday season.

What else can you do to increase your online sales? Julian Green provides details about tried and true techniques ranging from customer testimonials through pay-per-click advertising in 10 Ways to Grow Your Online Store Sales (About Online Business/Hosting).
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