The 5 Types of Customers

Focusing on getting new customers to increase sales isn't the best way to improve your business's bottom line. Focusing on the 20 percent of your loyal customers can be much more profitable. Mark Hunter explains what the five types of customers are and how to turn more of them into the loyal customers who are your best buyers.

More: Once you've converted them into loyal customers, how do you get them to buy more? 6 Sure Ways to Increase Sales.