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Susan Ward
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By Susan Ward, About.com Guide to Small Business: Canada

What's the Best Business Name?

Friday November 9, 2007
"I'm trying to start my own business, geared toward creating websites, newsletters, advertising brochures, etc. for small businesses. I'm particularly having issues creating names.... any feedback or ideas of your own?"
(Names he's thought of so far include:
Vertigator Studio Solutions
Altitude Studio Solutions
Zoomba Studio Solutions
Altus Studio Solutions...)
         - Brock via the About Small Business Canada Forum

My Reply:

A question for you first - why 'Studio Solutions'?

I'm a fine one to talk but generally I think the best business name is a business name that says something specific about what a business actually does. When a person sees or hears your business name, they should know something about your business right away and a phrase like 'Studio Solutions' tells me nothing.

I think the six essential rules for naming a business that Susan A. Friedmann lays out in How to Get Your New Business Name Right is an excellent guide to follow when you're trying to come up with a business name.

From the activities you list, it sounds like what you're really selling is marketing so I would like to see the word marketing in the name.

For instance:
Marketing That Matters
The Marketing Studio
Smart Marketing for Small Businesses

These examples are right off the top of my head and may or may not already be taken but hopefully they will provide you with a starting point.

More on How to Choose the Right Name For Your Business

Add to This Post: What do you think would be the best name for Brock's business? Comment below.
Comments
November 15, 2007 at 5:43 am
(1) Connie says:

Hi

I think Brock’s business is acting as a promotional or advertisement service agency. Marketing is too broad I think so here are a few suggestiong:
Brock Promotions for Small Businesses

Brock Marketing Tools for Small Businesses

Slogan “Talk to Brock for all your advertising needs.”

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