I used to dream about getting to the point where I would spend all my (billable) time just serving my stable of reliable, easy-going clients, a process that would be so fulfilling (and lucrative!) that I would never have to look for new ones.
Until I realized that this was just a dream. The reality is that even when you have an established professional business, clients leave you for one reason or another and sometimes you even decide to leave them. There is no year that you will not have to look for new clients at some point.
And if you're just starting out, you're going to have to devote a lot of time in marketing your services and persuading people to try them.
So I was glad to find About Consulting/Freelance Guide Shannon Belew's article How to Approach Clients You Want to Work With. If you're an established professional and you get to the point that you need new clients, Shannon's article is a handy reminder of which bushes you should start shaking again. And if you're just starting out, it's a handy guide to building your own stable of clients.
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