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Susan Ward
Susan's Small Business: Canada Blog

By Susan Ward, About.com Guide to Small Business: Canada

Poll: Is Facebook a Good Business Networking Tool?

Tuesday February 19, 2008
Facebook, which started as a social network for college students, is getting a lot of hype as a business networking and marketing tool.

But does it really work for business networking or is it still mainly just for socializing? And how does it compare to established networking tools such as LinkedIn? If you were going to choose just one, would Facebook be the one you chose?

Besides voting in the poll, add your comments below to let us all know what you think.

More on Social Networking on About:

Comments
July 10, 2008 at 4:39 pm
(1) Nicole says:

I think it’s a little too informal (and kind of embarassing) to use it for business networking. I personally like using http://www.octopuscity.com for business-related networking (it has more features than LinkedIn, and it’s more social oriented).

July 10, 2008 at 5:04 pm
(2) Susan says:

Thanks for this, Nicole. I’ve never tried octopuscity but I’ll have to check it out.

August 9, 2008 at 8:10 am
(3) Randy Blair says:

Actually, Susan, I don’t think it is very conducive to business networking at all. It’s Terms of Service (TOS) actually prohibit promoting your business!

Like the first poster, I’ll give OctopusCity a chance.

Kind regards,
Randy

December 31, 2008 at 3:24 am
(4) Ariel says:

It’d be great if facebook let you create a second business profile. This way you could partition off your personal life from your professional life.

I like keeping up with friends on facebooks, but random contacts I vaguely know or have a professional relationship with, I’m not really interested in their personal life. Facebook allows only 200 people to be blocked from showing up on your mini-feed and I’ve already filled that up…

I wonder if facebook owuld be a linkedin killer if it created an ability for professional profiles separate from the personal profile.

December 31, 2008 at 1:23 pm
(5) Susan Ward says:

Now that’s a really great idea – being able to have a business profile as well as a personal one would go a long ways toward making Facebook a valuable business tool I think.

February 27, 2009 at 6:31 pm
(6) Owen Nels says:

I agree with comment # 1 Nichole. They are not professional enough for me. I use http://www.personavita.com. That way you can separate your personal information from your business info. There, I created an online portfolio of not only work, but experiences, personal information and life lessons. You can then send a link to employers/friends showing a organized presentation of your thoughts, ideas and history. It builds credibility and others can validate your work. It is an easy was to make a name or brand for yourself while networking.

March 1, 2009 at 8:27 pm
(7) CA says:

For business, LinkedIn is the tool to use. Unless you are targeting teens as your market, I would not use Facebook as a professional networking tool.

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