Your Shine Will Illuminate Your Path

One reason that I read John Jantsch's Duct Tape Marketing blog is that he writes well. Another is the way he widens ideas for me. I often find myself saying "Ah, I see..." when I read his entries.

For instance, who is unfamiliar with the idea of a business vision statement and how that vision has to be connected to your short and long-term goals?

But writing of marketing strategy in Get Your Shine On, John expands this idea into... well, perhaps belief system would be the best description, a pattern for living that in his words, is "...your personal understanding of your organization’s... higher purpose or reason for being that syncs perfectly with your personal goals and values". It's the combination of your goals, your marketing vision and your vision story that (again, in his words) "gives you the courage to stay with what you believe".

Does this sound too "new-agey" or off the wall to you? Well I am not a very new-age type of person and it makes sense to me, particularly his point about how developing your shine will provide guidance for your marketing decisions. Read his whole explanation and see what you think.

More on Creating and Implementing Your Vision

• 5 Keys to Leadership for Small Business
• Quick-Start Business Planning
• Create Your Personal Vision Statement (About Human Resources)
• Vision, Strategy, and Tactics (About Management)