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Susan's Small Business: Canada Blog

By Susan Ward, About.com Guide to Small Business: Canada since 2000

Remember You're Flying the Plane

Wednesday December 31, 2008
2009 is not going to give anyone much to party about, according to all reports. Economic forecasts call for continued gloom as recession settles in.

Avoid business failure by growing your business.
Curling up someplace warm and waiting out dark times is a natural human reaction. But it's exactly the wrong thing to do if you're running a small business.

In 20 Reasons Businesses Go Bust, (Richard Lockyer) one of the reasons for business failure cited is a failure to recognize that businesses need to grow. Merely attempting stability didn't work; businesses which did not try to grow didn’t survive.

Remember, as a small business owner, you're flying the plane. Ignoring the conditions around you and just trying to carry on in the same old way is a sure route to disaster.

Top 10 Ways of Growing Your Business presents ways you can set a different course, from penetrating your existing market through discovering new ones.

Image (c) Stockbyte / Getty Images

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