How much to charge for products or services is one of those questions that bedevils new and experienced entrepreneurs alike. The old adage is that something is worth whatever the market will bear, but how do you know what that magic number is?
I lay out the basics of how to set prices in the Pricing Strategy section of my article Writing a Marketing Plan.
But it's always good to get more details about such an important part of your marketing strategy. Here are three other articles on how to set prices you'll definitely want to read:
More on How to Set Prices
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I lay out the basics of how to set prices in the Pricing Strategy section of my article Writing a Marketing Plan.
But it's always good to get more details about such an important part of your marketing strategy. Here are three other articles on how to set prices you'll definitely want to read:
More on How to Set Prices
- Shari Waters, About Guide to Retailing, explains various Retail Pricing Strategies and how to use them.
- Jay B. Lipe talks about how to take value factors into account when you set prices in How to Set (and Get) The Right Prices (About Marketing).
- About Entrepreneurs Guide Scott Allen explains how different price points present different messages to customers in Pricing IS Marketing.
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Ask a panel of global pricing experts at PricingProphets.com what you should charge for your product…the worlds only crowd-sourcing platform that is devoted to Pricing