Don't Hand Out Your Business Cards Willy Nilly

It's actually not the business card that gets the business at all. A business card is just a reminder of how to contact a person or company that a client/customer has already decided they’re interested in doing business with.

That’s why business cards should never be handed out indiscriminately but only in context, such as after a conversation with someone. (The “conversation” doesn’t have to be face-to-face; you might attach a business cards to a follow-up card, for instance.)

Three Ways to Use Business Cards to Promote Your Business

• Use Your Business Card in Your Promotion Kit
• Turn Your Business Card Into a Marketing Vehicle
• Carry Other People's Business Cards (Believe it or not!)

A Quick Way to See if Your Business Card is Up to Snuff

• Does Your Business Card Pass the Trash Test? (About Small Business Information)

Image (c) Colorblind / Getty Images

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