Talking to my fitness trainer the other day reminded me of niche markets and how they're central to so many small business's success.
She is a multiple business owner currently who runs a successful restaurant and cofee shop in addition to her work as a fitness instructor and we were chatting about how she got started. Turns out her first small business involved measuring hot tubs and supplying hot tub covers - because no one else locally would come out to people's houses and do that.
And that's the key to finding a niche market that will provide the basis of a successful small business for you - finding and filling an unmet need.
How to Find and Master a Niche Market gives more details on how to do this. If you're looking for a small business idea, have a read; there may be a niche market nearby that you can supply.
More on Niche Marketing
- What Is a Niche Market?
- Defining Your Niche Market (About Marketing)
- Niche Marketing vs. Mass Marketing (About Marketing)
Image (c) Vic Brincat
And when you're ready, use The Steps to Starting a Business to guide your start up process.
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