Sending out an email newsletter is still one of the best marketing strategies in a small businesses toolbox in my opinion. It doesn't take a lot of time but delivers a lot of bang for the buck if you do it right.
Jeanne Jennings provides Quick Tips for Successful Email Newsletters (ClickZ) that will help your email newsletter be as good as it can be. Just to highlight one of the best practices she mentions that can really make a difference to your email newsletter success; an email newsletter should always have a table of contents:
"Studies show that most people spend just a few seconds deciding whether to read an e-mail. By incorporating a table of contents at the top, the reader can easily see everything your e-mail newsletter has to offer and decide whether to read it. If the first story doesn't engage them, the last one might."
You'll find the other tips in her article just as practical and immediately useful.
More on Having an Email Newsletter
- Designing an Email Newsletter
- How to Create an Email Newsletter (About.com Graphic Design)
- Cool Tool of the Week: FeedBlitz Email Marketing Application
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