Cheap advertising ideas are a steady request, both in the Small Business Canada Forum and in my inbox. So I've put together this list of cheap advertising ideas to help you get the word out about your small business. (Be warned though: advertising without targeting your market is just a waste of time!)
- 1) create and use a promotion kit
- 2) give free workshops or classes related to your products/services
- 3) create a brochure
- 4) get free publicity for your business
- 5) create a website if you don't have one
- 6) create a blog for your business and visit and comment on other blogs regularly
- 7) create a Facebook page for your business
- 8) Tweet about your business on Twitter
- 9) create a video about your product or service and post it on YouTube
- 10) become a radio guest
- 11) do cross-promotion with other businesses
- 12) send out promotions with your invoices
- 13) create an email newsletter
- 14) sponsor (or at least be a big part of) a community charitable event
- 15) network in a bowl
- 16) network on the 'Net
- 17) carry other people's business cards
- 18) join a face-to-face networking group
- 19) join professional and/or business organizations
- 20) participate in local business mixers/trade fairs
- 21) write articles on topics related to your business and encourage people to post them for free
- 22) go cold calling
- 23) ask for referrals
- 24) advertise your business on your vehicle
- 25) blow your own horn
You may also want to have a look at 17 Advertising Ideas for Small Businesses which presents some advertising ideas that haven't been mentioned in the list above. Some tried and true advertising ideas may not be as expensive as you think.
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Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)
What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!
http://www.onlineuniversalwork.com
wow. .that’s great information.
there is another great idea how to get cheap or free adv here.
anyway thanks
That’s a huge list of some very good and cost effective methods of advertising for your business. I would like to add something thing to it too.
Taking your business on the road during the nice weather seasons or by getting a vehicle banner made for your advertisement also will help a lot and help you to make a mark in the market.
great information’s thank you
This could be the next big thing: 16millioncolours.com
You pay one dollar, but you are actually getting something.
Each user gets a unique colour which comes up as a line and when that line is clicked, your personalised content is displayed. So i guess this could be used for anyone, like people just to have their own colour and even for businesses to advertise.
Looks like a really good idea!
Some very good ideas here including some I have never even thought of. Will put some of these to the test and report back with results.