if you're trying to sell products or services to small business.
One of the findings of a three-year tracking study conducted by Edison and Arbitron, Twitter Usage In America: 2010 is that the vast majority of small business owners don't use social media at all; 81% of small businesses reported they hadn't used any social networking site in the last twelve months.
Pam Dyer has put together an excellent summary of the study with a selection of charts and graphs in Who's Using Twitter in the U.S.? Some New Demographics.
The conclusion in the opening of this post is entirely my own. If your target market isn't there, is there any point to you being there? I would think you'd be much better off investing your time and money in places they visit.
Another of Pam Dyer's takeaways from the study that I though particularly relevant to the online marketing efforts of small businesses:
"Marketing on the social Web is becoming about multiple screens. Users are engaging on social networks on different types of devices including smart phones, laptops, and tablets. It's important to make sure that your online presence is optimized to take advantage of different form factors."
More on Social Media Marketing
- How to Use Twitter to Promote Your Business
- How to Create a Fan Page on Facebook
- What Are Your Facebook Marketing Tips?
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