So you want to start a business. You have an idea. Let's say you want to be a home renovator. You print some brochures, some business cards, and take out an ad in the Yellow Pages. You pay $600 for a website and a domain name that tells everyone about your amazing credentials and experience. You distribute your fliers at a local grocery store. And then you wait. And wait. And wait...
Nothing happens. But, that's what everyone starting a business does, isn't it? Print out some brochures, tell everyone how great you are, and wait for the money to roll in.
Stop right there, says Cherilyn Lester. You've just made all of the top ten mistakes entrepreneurs make when starting a business. Read more...
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