Successful marketing can be summed up in a sentence; market to the right people in the right place in the right way.
So what's the secret of super-successful marketers? A marketing plan.
A marketing plan crystallizes your Unique Selling Proposition and lays out your pricing strategy, distribution plan and promotion and advertising.
It coordinates and directs your marketing efforts so you don't waste time and money doing things that do nothing for your business.
Here's How to Write a Marketing Plan.
More on Marketing Plans
- The Key to Marketing: The Marketing Plan
- Create a Great International Marketing Plan
- Create a 90-Day Marketing Plan (About.com Marketing)
- A Marketing Plan for the Independent Inventor (About.com Inventors)
Image (c) Jupiterimages / Getty Images
Connect with Susan: Free Newsletters | SB Canada Forum | LinkedIn | Facebook | Google+ | Twitter: @SmallBizCanada


Please let me know if you’re looking for a article author for your site. You have some really great articles and I believe I would be a good asset. If you ever want to take some of the load off, I’d really like to write some content for your blog in exchange for a link back to mine.
Please blast me an email if interested. Regards!
Thanks! At this point I don’t use guest authors, but who knows? That might change some day.