1. Money
Susan Ward

A Niche Market Can Be Your Train to Success

By February 2, 2013

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Talking to my fitness trainer the other day reminded me of niche markets and how they're central to so many small business's success.

Niche marketing can be your ticket to success.

She currently runs a successful fitness business and we were chatting about how she got started. Turns out her first small business involved measuring hot tubs and supplying hot tub covers - because no one else locally would come out to people's houses and do that.

And that's the key to finding a niche market that will provide the basis of a successful small business for you - finding and filling an unmet need.

How to Find and Master a Niche Market gives more details on how to do this. If you're looking for a small business idea, have a read; there may be a niche market nearby that you can supply.

More on Niche Marketing

Image (c) Vic Brincat

And when you're ready, use The Steps to Starting a Business to guide your start up process.

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