Don't Do What You Love When Starting a Small Business

One of the most common pieces of advice to people thinking of starting a small business is to do what they love.

I've even given this advice myself. (Have a look at Top 10 Tips for Starting a Small Business That Will Succeed, for instance.)

But years of advising people who want to start their own businesses and watching them go through the start up process has taught me that I was wrong.

Here's why doing what you love is a bad idea if you're starting a small business - and what you should do instead.

More on Starting a Small Business

• The Two Paths to Starting a Small Business
• Thinking of Starting a Small Business?
• What Type of Business Should You Start?

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