Successful marketing can be summed up in a sentence; market to the right people in the right place in the right way.
So what's the secret of super-successful marketers? A marketing plan.
A marketing plan crystallizes your Unique Selling Proposition and lays out your pricing strategy, distribution plan and promotion and advertising.
It coordinates and directs your marketing efforts so you don't waste time and money doing things that do nothing for your business.
Here's How to Write a Marketing Plan.
More on Marketing Plans
- The Key to Marketing: The Marketing Plan
- Create a Great International Marketing Plan
- Create a 90-Day Marketing Plan (About.com Marketing)
- A Marketing Plan for the Independent Inventor (About.com Inventors)
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