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Susan Ward

Don't Do What You Love When Starting a Small Business

By February 14, 2014

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One of the most common pieces of advice to people thinking of starting a small business is to do what they love.

traditional looking Cupid aiming his bow.

I've even given this advice myself. (Have a look at Top 10 Tips for Starting a Small Business That Will Succeed, for instance.)

But years of advising people who want to start their own businesses and watching them go through the start up process has taught me that I was wrong.

Here's why doing what you love is a bad idea if you're starting a small business - and what you should do instead.

Learn More About Starting a Small Business

Image (c) Fototeca Storica Nazionale / Getty Images

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