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Susan Ward

How to Run a Successful Marketing Campaign

By February 16, 2014

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Nike's famous slogan "Just Do It" is really bad advice when it comes to conducting a marketing campaign for your small business.

 man fly fishing.

But this is what passes for a marketing plan for a lot of small businesses. They place an ad here and an ad there, put up a website or a Facebook page, and call their marketing campaign done.

Unfortunately, this sort of "this-and-that" marketing approach is like fishing on dry land; you can cast as much as you like, but you're not going to catch anything because you're nowhere near the pond.

How do you get your line to where the fish are? Follow these nine steps to run a successful marketing campaign.

Marketing Basics

Image (c) Thomas Northcut / Getty Images

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