Wedding Bells Ring in Business Opportunities
Friday May 30, 2008
Weddings are big business and that makes them a big business opportunity. If you are considering getting into the wedding market though, you have to be aware that it's a highly competitive marketplace. If you're thinking of starting a business as a wedding consultant (About Career Planning) or a wedding photographer, for instance, the market in your area may already be saturated.
If you want to start a business in the wedding industry, the best thing to do is probably to look for a niche that you can fill. It's always easier to build success on meeting an unmet need than on trying to compete with established businesses that are already filling a need. That's what niche marketing is all about. (Learn more about Finding and Mastering a Niche Market.)
The wedding industry is particular fertile ground for niche business opportunities because the elaborate weddings currently in vogue create so many needs to be filled. One of the potential niches I write about in Top 10 Home-Based Business Opportunities is same-sex weddings which are legal in Canada but only legal in a few states as of this writing. (See Where Is Gay Marriage Legal? (About Gay Life) for more information.)
Alexa Vaughn writes of three other interesting examples of wedding business niche markets in "With Wedding Bells Novelty Sells"(Entrepreneur.com): couples making their own wedding rings, boxes of live butterflies and a registry for grooms.
These four ideas are literally just the top of the bride and groom on the wedding cake though when it comes to the $62.8 billion wedding industry. If you're thinking of starting a business and don't know what you might want to do, it's well worth taking the time to consider what unoccupied niche you might fill.
Wedding Industry Statistics:
If you want to start a business in the wedding industry, the best thing to do is probably to look for a niche that you can fill. It's always easier to build success on meeting an unmet need than on trying to compete with established businesses that are already filling a need. That's what niche marketing is all about. (Learn more about Finding and Mastering a Niche Market.)
The wedding industry is particular fertile ground for niche business opportunities because the elaborate weddings currently in vogue create so many needs to be filled. One of the potential niches I write about in Top 10 Home-Based Business Opportunities is same-sex weddings which are legal in Canada but only legal in a few states as of this writing. (See Where Is Gay Marriage Legal? (About Gay Life) for more information.)
Alexa Vaughn writes of three other interesting examples of wedding business niche markets in "With Wedding Bells Novelty Sells"(Entrepreneur.com): couples making their own wedding rings, boxes of live butterflies and a registry for grooms.
These four ideas are literally just the top of the bride and groom on the wedding cake though when it comes to the $62.8 billion wedding industry. If you're thinking of starting a business and don't know what you might want to do, it's well worth taking the time to consider what unoccupied niche you might fill.
Wedding Industry Statistics:
Comments
i,m with you always