Much of your business web site traffic will come from search engines. Here are some search engine submission tips to keep in mind.
13. Search engines look for certain things - titles, headings, meta tags - so it is crucial to make sure your site is "search engine friendly". Visit the Search Engine Optimization and Submission page on this site for additional resources on search engines and search engine submission tips.
a. TITLE tags: Title tags should be 60 or so characters and include some keywords.
b. Header tags are numbered from 1 to 7: some search engines recognize Header tags. So make sure you use these tags for each of the titles on your page.
c. Keyword Meta tags: Add no more than 15 to 20 keywords to keep the search engines from flagging your site for keyword spamming. Prioritize your words. The best way to submit to search engines is to submit to each search engine individually.
d. Use keywords in the text area of each page. They are especially important at the beginning of sentences and higher up on the page.
e. To learn more about meta tags and choosing keywords, read "Effective Search Engine Optimization" (from About Small Business: Canada).
14. Search engines do not find your site unless you submit your site's information to them. Below are four ways to submit your Web site to search engines:
a. It is recommended that you submit to search engines individually (this is also the way I do it and it works great, but is time consuming)!
b. Since some people prefer to use a free service to submit their sites to search engines, I recommend that they open a free e-mail address to use when you do "anything" for free on the World Wide Web. Two good search engine submission services are Submit It!, and Scrub The Web. You can pay for a program that will assist you to submit and critique your site such as WebPosition Gold.
c. Hire a Search Engine Optimization Expert to handle your search engine submissions.
15. Visit these search engine information sites: Search Engine Watch and Search Engine Guide.
But search engine submission is only one way to drive traffic to your business web site. Continue on to the next page to read other tips for web site promotion.
