Marketing Your Product or Service

Articles Index

Ten Low-Cost Ways to Promote Your Business
Business promotion doesn't have to be expensive to be effective. Get the word out about your business with these ten business promotion techniques that are effective and inexpensive. This first page of this 5 part article tells how to be sure every piece of paper your business sends out is a business promotion tool.

The Key to Marketing: The Marketing Plan
Before you can write an effective marketing plan, you need to know the difference between a marketing strategy and a marketing plan. This article explains the difference and shows how to get started developing a marketing plan.

How To Find And Sell To Your Target Market
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify your target market and how to zero in on your target market by using market segmentation.

4 Ways To Provide Customer Service That Outshines Your Competitors
Providing customer service that outshines the customer service your competitors offer can give your business a powerful edge. Here are four ways to provide customer service that shines - and will keep your customers coming back.

Newsletters Are Smart Marketing
Newsletters are smart marketing. Here are the pros and cons different newsletter formats and tips to help you choose the best newsletter format and promote your newsletter.

Trade Show Tips
Is there a trade show in your future? These trade show tips will help you choose the right trade show and provides advice for creating a trade show display that will make your trade show booth stand out.

Tips For A Successful Trade Show
These trade show tips include tips for creating an effective trade show display and ideas for using trade show giveaways to make your trade show booth one of the most popular at the trade show.

It Pays to PAK Your Business Image
PAK business promotion into every day; use this system of promotion to create and maintain a positive business image.

The 10 Commandments of Networking
Networking is fun and valuable if you set the right goals for your networking experience. Mark McGregor sets out the 10 commandments of networking to help you build relationships and referrals.

Is It MLM Or A Pyramid Scheme?
MLM opportunities and pyramid schemes can be very similar. Learn how to tell the difference between a legitimate MLM opportunity and a pyramid scam.

Business Marketing Tips Index
Consult this index of business marketing tips to find marketing ideas, ways to implement your marketing strategy, and promotion techniques so you can market your business and yourself more effectively.

Creating A Sales And Marketing Strategy
How to kickstart your sales and marketing by creating an effective sales and marketing strategy.

Do-It-Yourself Market Research
This guide to do-it-yourself market research explains how to conduct market research, including tips for designing your own market research surveys and market research questionnaires.

Creating Sales Incentive Programs That Work
Have your past sales incentive programs been a disappointment to both you and your salespeople? Here's how to create a sales incentive program that will motivate your salespeople.

Five Things More Important to Buyers Than WHAT You're Selling
So much attention is paid to WHAT you're selling, the HOW you sell it often takes a backseat. Yet it's the quality of your HOW that determines whether the sale is made or lost. Dr. Lynella Grant explains how to increase your sales by focusing on how you sell and giving customers what they want.

Create A Great International Marketing Plan
Interested in exporting from Canada? Successful exporting starts with an international marketing plan. Michelle Cook explains how to get your Canadian business export ready.

Customer Service Tips From Two Top Retailers
One way small businesses concerned about customer service can improve is by looking at the good customer service top retailers provide. Here are customer service tips gleaned from Sleep Country Canada and Sears Canada.

Cold Calling Tips
Does the thought of cold calling leave you cold? Cold calling is an effective sales tactic if it's done properly. These cold calling tips will help you make cold calling a more successful experience.

Cause-Related Marketing
Cause-related marketing can positively differentiate your company from your competitors and heighten your company's reputation within your target market. And cause-related marketing lets you build a business that mirrors your personal values and beliefs. Steven Van Yoder explains how to make cause-related marketing the cornerstone of your marketing plan.

5 Ways To Negotiate More Effectively
Learn how to negotiate more effectively with these five negotiation strategies that will help you improve your negotiation skills and drive more dollars to your bottom line.

5 Secrets Of Good Customer Service
Want to provide good customer service? The first secret of good customer service is how to build business to customer loyalty.

Attract More Customers Through Cross-Promotion
Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Kare Anderson explains how cross-promotion works and provides ideas for jump-starting your cross-promotions.

How To Tell Prospective Clients What You Do
Nothing will get you more new clients than being able to answer the common question, "What do you do?" well. Irene Brooks tells how to communicate what you do in a way that will entice prospects rather than run them off.