2) Writing articles on topics related to your business expertise is an excellent business promotion technique.
Well-written articles can provide free advertising and build positive word-of-mouth. If you're a realtor, for instance, you could write a piece on preparing your home to be shown. If you're a Web site designer, you might write a piece about assessing Web site usability. The more specific your topic, the better. Write a short biographical note, or "blurb" about you and your business to go with the article. Then send it out!
Where? As the goal is to promote your business, ideally you'd like it to appear in a publication that your target audience will be reading. Realistically, you may have to send it to a publication that accepts unsolicited work from unknown authors. Magazines generally have a long lead time, so I would focus my first efforts on the 'Net. There are an astronomical number of e-zines and sites with newsletters that are hungry for content.
One place to look for e-zines to send articles to is The Internet's Best E-Zine Directories. E-zines also provide excellent advertising value; the trick is to find the right e-zine for your target audience. Freelance writing sites also provide a great deal of information on all kinds of publications that might publish your efforts. Make your research easier by starting with a great site that provides all kinds of lists and information on markets such as About Freelance Writers, or FreelanceWriting.com.
Newspapers are also excellent places to place your business promotion article, as they too have a much shorter lead-time than magazines, and are always looking for material. Try contacting the Business editor of your local paper and pitching your article. If this approach fails, you might be able to get your piece into the paper by sending it in as a letter to the Editorial section.
3) Sending out press releases is another great way to get some free business promotion.
The caveat to using press releases as a business promotion tool is that your press release has to actually contain information that is newsworthy, and be engaging enough to get people's interest. Has your business recently expanded? Do you have a new product? Have you been involved in some promotional activity such as sponsoring a charity event? Have you or your company recently won an award? All of these are examples of "news" that you can capitalize on to get some free promotion for your business.
While many business people send press releases to newspapers as a matter of course, don't forget about the Internet. Web sites like mine, for example, that specialize in providing business-related information, are interested in you and your accomplishments. You're always welcome to post your press release or information about your event on the Small Business: Canada forum, for instance.
What else can you do to get some free business promotion? What about using Inernet forums and freebies as business promotion tools or doing some buddy marketing to promote your business? Continue on to page 3...
