Definition:
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
There are many different types of advertising that are effective for small businesses, from traditional forms of advertising such as signage, yellow pages listings and newspaper advertising through newer forms such as pay per click advertising on the Internet.
Technically, advertising is only one way of promoting your business, and you will want to be sure that whatever form of advertising you choose fits in with your marketing plan and overall marketing strategy.
Also Known As: Advertising is often confused with promotion, public relations, or marketing.
Common Misspellings: advertizing
Examples:
For examples of advertising, see the Sponsored Links on any of the Small Business: Canada pages.
