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Promotion

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Promotion

Business Promotion Items

Image (c) Susan Ward

Definition:

Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.

How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.

The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion.

For business promotion ideas see Business Promotion, Ten Low-Cost Ways to Promote Your Business, and Word of Mouth Business Promotion.

Also Known As: Promo. Often confused with advertising or marketing.

Common Misspellings: Pormotion, promoshun.

Examples: Contests and advertising are two examples of popular promotion activities.

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