One-Stop Marketing Resources
 Marketing And Business Promotion Articles |
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| Small Business Marketing Biz Tips: Hone your marketing skills with these tips on everything from making your business card a marketing vehicle through getting publicity for your business. |
Ten Low-Cost Ways To Promote Your Business: Get the word out about your products or services with these ten business promotion techniques that are inexpensive and effective. |
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| Do-It-Yourself Market Research: Learn the basics of market research and how to do your own market research to stay on top of the competition and in touch with your customers. |
How To Find and Sell To Your Target Market: Defining your target market is the first step of market research. Marilyn Guille explains how to define your target market and zero in on that market by using market segmentation. |
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| Writing The Marketing Plan: Your marketing plan is the blueprint for communicating the worth of your products or services to your customers. Use this step by step guide to develop a successful marketing plan, either as part of a business plan, or as a stand alone. |
The Key To Marketing: Use A Plan: Planning your promotion activities to target your potential customers as specifically as possible is the key to marketing success. |
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| Getting Publicity For Your Business: Favourable publicity for your business is money in the bank. These tips for creating and capitalizing on events will help you get your business favorably mentioned in the press. |
Blow Your Own Horn: To be successful, you have to let other people know about your expertise and your enthusiasm. Here are tips for blowing your own horn about your achievements (Small Business Success Program). |
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| Bring Them Back With Shiny Customer Service: Outshine your competitors and keep your customers coming back with shiny customer service. This feature explains what shiny customer service is and how to use it. |
Customer Service Lessons From Two Top Retailers: Find out what lessons about customer service you can apply to your own business from the success of Sleep Country Canada and Sears. |
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| It Pays to PAK Your Image: Using a positive image to promote your small business everywhere you go can really pay off; learn how to PAK promotion into every day. |
Don't Forget Your Promotion Kit: Are you making the most of the opportunities to promote your small business? Taking a promotion kit with you everywhere you go lets you be prepared for every contact (Small Business Success Program). |
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| Enticing E-Commerce Customers To Shop Online: Getting them to your Web site is only half the battle; use these 8 tips to get potential e-commerce customers to make the click that matters and buy your products. |
Canadian E-Commerce Solutions: If you're looking for a Canadian e-commerce solution and/or merchant account, Canada Post's Sell Online Stores may be just what you need. |
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| Top Client Gifts: Let your clients or customers know that their patronage is important to you and impress them with these gift suggestions that take their personal interests into account. |
Top Small Business Gifts: Why not give your business a gift that will make your work easier each day and be tax deductible at year end? Here are 10 suggestions for gifting your business. |
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| Other One-Stop Resource Pages |
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| One-Stop Startup Resources Want to start your own business? Find out what it takes to be an entrepreneur, and information about all the steps of getting a successful business off the ground in these features. |
One-Stop Home-Based Business Resources: Articles on starting a home-based business, home-based business tax deductions, setting up a home office, balancing working at your home business with family time; everything you need to start and manage a successful home-based business. |
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| One-Stop Tax Index: Use this handy guide to find business-related income tax information on this site and on the CCRA (Canada Customs and Revenue Agency) site. |
The Small Business Success Program: Your one-stop guide to increasing your business success. Learn how to market yourself and your business more effectively. |
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