Marketing Your Product or Service

QuickTips Index

Make Your Business Card a Marketing Vehicle
When it comes to business cards, out of sight is out of mind. Learn how to turn your business card into a visible marketing vehicle so your business card doesn't end up just sitting in a drawer gathering dust.

Customized Marketing
Customized marketing is more powerful and more cost-efficient. Ginette Provost explains why and gives an example of customized marketing in this definition.

Getting Publicity For Your Business
Publicity is like money in the bank for businesses - as long as your business is getting positive publicity. Learn how to get positive free publicity for your business.

Cultivate The Art of Conversation
Are you engaging in conversation or just exchanging information? Learn how to cultivate the art of conversation to attract and keep customer and clients.

Marketing Conversations Need To Start With You
The most important marketing conversation is the first one - the one you have with yourself. Nina Ham explains how to avoid letting negative self talk sabotage your marketing efforts.

Prepare an Investor Ready Business Plan
Your business plan needs to be tailored to the needs of angel investors and venture capitalists if you want to use it to attract investors. Howard Schwartz explains how to put together an investor ready business plan.

Use Promos With Invoices
You're sending out invoices anyhow. Why not use your invoices as promotion by including a promo sheet or coupon?

Qualifying - The Critical Selling Skill
Learn how to qualify sales leads, a critical selling skill for anyone in business.

Networking In A Bowl
You can increase the power of your marketing by marketing with a complementary business. Learn how to buddy network by sponsoring a contest that gives away a gift certificate to another business that attracts your ideal client.

Get Your Logo Working
A good business logo will really help you promote your business. Here are business logo design tips to help you get your logo working for you.

Business Christmas Cards Are Good Business
Sending a business Christmas card is more than just a nice touch; business Christmas cards let you build a relationship with your clients and prospects. Here are tips for sending business Christmas cards.

Carry Other People's Business Cards
Besides your own business cards, you should also keep a good supply of other people's business cards. Learn why you should carry other people's business cards with you wherever you go in this marketing tip.

Base Your Advertising On The Benefits
Advertising that doesn't get results is wasted advertising. Learn how to make the sale by clearly stating the benefits to the customer in your advertising.

Get The Best Business Cards
Business cards are one of the primary business promotion tools. Learn why you should get the best business cards you can afford in this marketing tip.

Define Your Customer Before Marketing
Marketing without a target will miss the mark. Learn how to define your customer before marketing to reach your target market.