Business cards are a valuable promotion tool. No business person could live without the convenience of having a business card to hand to prospective clients or customers. Handing out a business card is so much easier than writing out all your contact information for a person you've just met.
But most business cards only do half the marketing job. Think about what you do with the business cards people give you. If you're like me, they go into a pile in a drawer. If you're more organized, maybe they go into a card file. In either case, the business cards just sit there, out of view, and probably out of mind. What a waste!
Why not turn your business card into a marketing vehicle by making your business card visible? Instead of the traditional business card, get your contact information printed on something that people might leave in plain sight; something that will remind them of you and your services or products whenever they look at it.
You can get information printed on just about anything now. What about using something like fridge magnets instead of the standard business card? What do people do with fridge magnets? Put them on their refrigerator in their kitchen - a place the family frequents, where they'll see your contact information (and marketing message) countless times a day!
Message pads, coasters, mouse pads - your choice of business card marketing vehicle is limited only by your imagination. My cat's veterinarian hands out palm-sized calendars with magnetic backing as business cards, something that most people are guaranteed to hang up in plain view.
Remember, most business cards just sit in a drawer, doing nothing until or unless someone bothers to dig them out. And if there's nothing to remind them of you, why would they bother to dig out your business card? Making it easy for people to remember (and call) you by using a more unique 'handout' item as a business card is a smart investment.