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Tip
23: Create A Seasonal Marketing Tie In
Creating a seasonal tie in is a great way to market a new product or service,
or to bring in new customers to buy the products and services you regularly
provide. Scott Stratten's "New Year's Resolution Enforcer" shows two
ways that you can create a seasonal marketing tie in for your business; creating a new
product or service with a seasonal focus and promoting your product or service
as a gift. So have a look at the "New Year's Resolution Enforcer" and
start thinking about what product or service you can promote for Valentine's Day
or Easter. - Editor's note. "There are two problems with most New Year’s
resolutions." says Scott Stratten, creator of Work Your Life. "First,
the resolutions are often unrealistic and second, you are not accountable to
anyone except yourself when you make or break them." The NYREP is a program
that is ultimately a partnership where someone, known as an Enforcer, checks in
with you, walks with you as you make the individual steps towards the larger
goal and will truly help you stick to your resolution. "When we say Enforcer, we don't mean an ‘in your
face’ aggressive drill sergeant." remarks Laura Stratten, Scott’s wife
and one of the Enforcers. "It’s just someone who will check in with you
weekly to see how you are progressing, discuss your accomplishments and
setbacks, and is there to be a helping hand through the entire process of
reaching your goals." The Enforcer will first help you modify your
resolutions so that your goals reflect your reality. Then, they will call, email
or meet with you to ensure you attain it! The NYREP offers different options to suit each individual
need. There is an email program, which includes unlimited email before the
resolution commences, and weekly email "conversations" customized to
the set and attain the goal. This is not just cut-and-paste "You can do
it!" nonsense. These are personalized, real responses to your needs and
situation. There are also telephone and personal meeting programs available for
those in need of more encouragement. The prices for these programs are very
reasonable considering the ultimate reward – a resolution that you can
realize! The NYREP can be used as a unique gift for a loved one,
friend or even for yourself. It comes with a professional certificate that can
be given to your recipient. Gift recipients will be notified of the details and
given support for the entire month of January, 2002. The program is also
available to be extended further into the year as needed. For more information
or to put NYREP to work in your life, please contact Scott Stratten at (905)
844-2818 or visit the Work Your Life Web site.
Scott Stratten Contribute a Biz Tip to this Index Go to the Small Business: Canada Biz Tips Index
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Contributed by:
WorkYourLife.com
Telephone: 905-844-2818
Email: scott@workyourlife.com
Web site: WorkYourLife.com
