| Biz Tips | |
Tip
35: Business Alliances Are Key
We have found that our best strategy for growth and market awareness has been
through association. In todays business environment no company can expect to provide all
services under one roof. In fact most companies today rely on their business
partners to bring complimentery offerings to the table. Our alliances have been fundamental to our growth and market awareness. We
may have been a small company but by adding complimentery services our value add
grew. Customers come to us first for advice and recommendations before they
approach our business partners. We provide project management and not just referrals so we can leverage our
strengths with those of our partners. It also eases our clients by providing
support for their technology endeavours. Additionally our business partners provide additional promotional
opportunities. They can also add to their service offering which mutually
benefits both parties. Small businesses need to show they can measure up to larger sized competitors
by leveraging their service or product offering. This approach helps to remove
barriers and if executed correctly could have your business partners
recommending you and adding to your referral base. Chris Boothe
Contribute a Biz Tip to this Index Go to the Small Business: Canada Biz Tips Index
Return to Small Business: Canada Homepage
Contributed by:
FavorWare Corporation
Telephone: 905-826-6327
Email: info@favorware.com
Web site: http://www.favorware.com

