| Canadian Small Business of The Month | |
by Susan Ward
|
"One individual at a time." That's Monique Howat's approach to
overcoming the challenges she faces running Confident Girls! The unique nature
of her business was the first challenge she had to meet. "The program I
offer is so new and different, there is no point of reference as there would
be for people who are looking for books, fitness centres, or grocery stores.
When it comes to confidence building, most people draw a blank." While Monique's business has a Web site, it hasn't been a very effective
sales tool. "Unless a Web site can be on the first page of the search
engines, I don't believe it will be of much use, other than telling someone who
asks." But Monique overcame the problem of marketing Confident Girls! with patience
and a trust that the news about the good work she's doing would spread by
word-of-mouth. And it has; Monique has received curious calls from all over the
United States and Canada, from Respite Associations, Children's Aid, teachers,
principals, and parents. "I believe that every time one person communicates in any way with
another, it is networking. I've always shown a keen interest in people; I try to
make each person I come in contact with feel that they are important," says
Monique. Monique plans to market the Confident Girls! workbook on an international
scale this year, and her Confident Teens! workbook will be released in September
2002. "One individual at a time, one sentence, one laugh, and one word at a
time. I believe in these girls and offer them the means to believe in themselves
with all the enthusiasm I can muster." First page > About
Confident Girls! >
Page 1,
2,
3
You can contact Monique Howat at
confidentgirls@hotmail.com , or by phone at
(905) 986-1441. The Confident Girls! workbook costs $35 Canadian ($30 American) and ships in
less than a week. To get a copy, email or call Monique Howat.
Disclaimer: The Canadian Small Business of the Month feature is provided for information purposes only.
If you would like your business to be considered as The Canadian Small Business of The Month, email me at sbinfocanada.guide@about.com, and I'll send you a questionnaire. While completing a questionnaire is no guarantee of being featured in this series of articles, all completed questionnaires will be considered.
