| Canadian Small Business of The Month | |
|
Welcome to the Canadian Small Business of the Month feature!
This month's interview is with Karen Fegarty of MailWorkZ. MailWorkZ is a
technology based company that provides leading edge email applications and
expertise, focused on the growing e-commerce marketing segment. The company's
product is software called Broadc@st, which
allows you to quickly create, manage, and send your own personalized email
marketing campaigns. Located in Bedford, Nova Scotia, MailWorkZ currently has seven
employees and two offices. Customer service is critical to a business' success, no matter what business
you're in. Karen Fegarty's success in "taking a business that was
essentially dead" and turning it into a profitable, thriving business from
her first month of operation proves that the quality of customer service you
deliver can make or break your business. Karen says the biggest challenge she faced in making MailWorkZ the successful company
it is today was overcoming the association of the Broadc@st
product with the previous owners. Broadc@st was originally developed
and sold by a company that went into receivership, and after acquiring the
original company's assets and rewriting a large portion of the code, MailWorkZ marketed the new product under the same name. Unfortunately, the
original company's customer service had a poor track record. Previous customers
had complained about the lack of customer support, for instance. Revamping the
product wasn't enough; MailWorkZ had to win back old customers as well as woo new
ones. To do this, they have focused on providing exceptional customer
service. MailWorkZ's slogan is "We will provide the best email marketing
tools while providing ultimate customer care". Being an e-commerce business with products that are only available through
digital means makes providing exceptional customer care especially challenging,
but Karen and the MailWorkZ team have met and exceeded this challenge. Examining how
MailWorkZ has done this provides valuable lessons for all e-commerce merchants. Next page > E-Commerce Lessons From
The MailWorkZ Web Site > Page 1, 2,
3
To find out more, visit the MailWorkZ Web site, or contact Karen Fegarty by email at
sales@mailworkz.com
or by telephone at 902-835-5009.
| Subscribe to The Small Business Canada Newsletter | ||
|
Email |
| |
Disclaimer: The Canadian Small Business of the Month feature is provided for information purposes only.
If you would like your business to be considered as The Canadian Small Business of The Month, email me at sbinfocanada.guide@about.com, and I'll send you a questionnaire. While completing a questionnaire is no guarantee of being featured in this series of articles, all completed questionnaires will be considered.
