| Canadian Small Business of The Month | |
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MailWorkZ is a site with excellent face-to-face, a Web site where potential
customers will feel comfortable and secure, because the site is designed to
welcome them, not just their purchase. And the MailWorkZ site gives
potential customers the feeling that they're not just buying a product from the
company, but forming a relationship. So what do you need to do to be a successful e-commerce entrepreneur? 1. Have a great product. (Broadc@st was awarded 5 stars in a review by
ZDNet.)
2. Prepare and follow a
business model that makes the customer as important
as the product. 3. Do what you have to do, such as designing a Web site around the customer's
needs and hiring enough staff, to ensure that the customer knows he or she is as
important as the product. What advice would Karen give to a person who wanted to start an e-commerce
business now? "Traffic to your site is absolutely key. You must start aggressively
and quickly positioning your site in search engines, ezines, and
forums. And from the beginning, offer community options to keep people on your
site, such as newsletters, tell-a-friend, contests, and great content." On a monthly basis, MailWorkZ sales have increased 300 percent over those of
the old company. The company's revenue growth target for 2001 is 300 percent, a
goal MailWorkZ plans to achieve by increasing brand awareness, driving additional
traffic to the Web site, additional marketing efforts, and by hiring additional
sales staff. Karen says that the biggest challenge her business faces
today is maintaining the positive work environment at MailWorkZ as the company
is in an expansion mode and hiring new staff. Now there's a problem more of us
would like to have! E-commerce success is still possible, even in times when so
many dot.coms have become dot.bombs, if you concentrate on the customer as well as the
product. First page > MailWorkZ Emphasizes
Customer Service > Page 1, 2,
3
To find out more, visit the MailWorkZ Web site, or contact Karen Fegarty by email at
sales@mailworkz.com
or by telephone at 902-835-5009.
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Disclaimer: The Canadian Small Business of the Month feature is provided for information purposes only.
If you would like your business to be considered as The Canadian Small Business of The Month, email me at sbinfocanada.guide@about.com, and I'll send you a questionnaire. While completing a questionnaire is no guarantee of being featured in this series of articles, all completed questionnaires will be considered.
