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Canadian Small Business of The Month
Part 5: Advice For Starting A Business

by Susan Ward
More of this Feature
• Part 1: Beverly Morgan of Kitz 4-U Inc.
• Part 2: Producing And Packaging The Kits
• Part 3: Defining The Market
• Part 4: Becoming Export Ready
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"Just wondering how most people here get new clients. I tried the cold calling thing when I "hung up my shingle" but it wasn't effective."
Rob
 
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Asked what advice she would give to a person who wants to start a business now, Beverly says:

"Go for it! It's a wonderful experience if thought of in the proper context. If you are starting a business simply to "get rich", think twice about that. If you are starting a business to "be your own boss", think twice about that, too. Few new businesses get "rich" without a lot of work and tremendous sacrifice. Even then, most are happy to be moderately to very successful, depending on your definition of success. You may be your own boss, but you will work the most hours and have the most gray hairs. You will learn the meaning of liability and cost-effectiveness. You will also experience deep satisfaction and enormous pride."

"Do your very best to cover all the bases from beginning to end. These would include licensing requirements, loans, a business plan, marketing plan, product development, and contacts."

Beverly's attitude towards business is exemplified in the animal she chose to describe herself.

"I would be a dog," she says. "In most instances, they are friendly, hard working, intelligent, trustworthy, and extremely loyal. All of these traits are required for a business to succeed; however, the ability to be loyal, both to your customers and your suppliers, is an asset that is extremely crucial. I believe that loyalty will reap benefits, through repeat customers and suppliers who will go the extra mile to help you succeed. I am very grateful for those persons, both in my business dealings and my personal life, who have appreciated my loyalty and have responded in kind. It is a trait I look for in all business dealings."

And like many other business people, Beverly benefits from the support of business groups; she belongs to Women Who Excel, and Go-Steeltown, both in Hamilton. "Both leaders of these groups are very supportive of their member's businesses and are constantly promoting and advocating on our behalf."

Finally, Beverly offers this advice for anyone running a small business:

  • Believe in yourself and your ideas.
  • Ask for help. You will be surprised how many people are willing to help you.
  • Keep your goals and expectations realistic.
  • When you succeed, remember how you got there. Share your success with others. You were once in their shoes.

Still good advice, no matter what stage your business is in. Thanks for sharing your success with all of us, Beverly!

First page > Beverly Morgan of Kitz 4-U Inc. > Page 1, 2, 3, 4, 5

Kitz 4-U Inc.'s address is 762 Upper James St., Ste. #134, Hamilton, Ontario, L9C 3A2. You can contact President Beverly Morgan at bmorgan@kitz4u.com , by phone at (905) 574-8808, or toll free at 1-888-561-8884 or visit the Kitz 4-U Inc. Web site.

Kitz 4-U Inc. designs usable, affordable kits that are "Everything You Need In A Pinch."

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Disclaimer: The Canadian Small Business of the Month feature is provided for information purposes only. 

If you would like your business to be considered as The Canadian Small Business of The Month, email me at sbinfocanada.guide@about.com, and I'll send you a questionnaire. While completing a questionnaire is no guarantee of being featured in this series of articles, all completed questionnaires will be considered.

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