Branding - Brand Building
Building a brand isn't just for corporations; branding can really help your small business pull ahead of the competition. Learn about branding and brand building and find branding strategies with these resources.
Branding Basics: Create a Great Logo and Tag Line
A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.
A great logo and tag line are key to creating the kind of branding that lets your company occupy the beach front property in the minds of your customers. Here Karen Saunders provides logo design and tag line tips for effective branding.
17 Advertising Ideas for Small Businesses
Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Looking for small business advertising ideas that will build your customer base? This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
5 Steps to Brand Building
The customer experience is the fulfillment of your brand promise, so it can't be left to chance. It has to consistently reinforce the brand promise across every customer touchpoint or the value of the brand itself is at risk. Scott Glatstein presents five easy steps to building a brand and an optimized customer experience.
The customer experience is the fulfillment of your brand promise, so it can't be left to chance. It has to consistently reinforce the brand promise across every customer touchpoint or the value of the brand itself is at risk. Scott Glatstein presents five easy steps to building a brand and an optimized customer experience.
Brand Beyond Marketing
Branding is more than your logo, tagline and glossy brochure. For effective brand building, you need to be aware that your brand extends to your employees, customers, the media and even the general public. Laura Pasternak explains how to brand beyond marketing (About Marketing).
Branding is more than your logo, tagline and glossy brochure. For effective brand building, you need to be aware that your brand extends to your employees, customers, the media and even the general public. Laura Pasternak explains how to brand beyond marketing (About Marketing).
Get Your Logo Working
Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.
Who needs a logo? Any business interested in building customer recognition. Here are tips on how to design a business logo and how to use a logo as business promotion.
Free Online Course: Develop Your Brand's Strategy
An effective branding strategy creates a unique identity that differentiates you from the competition. By the time you finish this free 7-week online course from About Marketing Guide Laura Lake, you will have a polished branding strategy that will give your small business the competitive edge.
An effective branding strategy creates a unique identity that differentiates you from the competition. By the time you finish this free 7-week online course from About Marketing Guide Laura Lake, you will have a polished branding strategy that will give your small business the competitive edge.
Personal Branding: Is It Right For You?
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding versus company branding? About Marketing Guide Laura Lake explains how to tell if personal branding is for you and how to go about it effectively.
Personal branding can single an individual out as an expert in their field, but are there downfalls to personal branding versus company branding? About Marketing Guide Laura Lake explains how to tell if personal branding is for you and how to go about it effectively.