Feel free to customize this sample business invitation letter and use it to invite people to serve on your own small business advisory board.
Your company letterhead
(Prospective Board Member's Name and Address)
Dear (Board Member's Name):
(Introduction - short and direct)
I'm pleased to invite you to become a member of the (company name) Business Advisory Board for 20__ - __.
(Pitch - What are the benefits to this advisory board member?)
(*Don't forget to customize this section of the business invitation letter for the particular person you're inviting; see Creating an Advisory Board.)
(*Use bullet points if you have more than two benefits.)
As one of the pioneers of the Virtual Assistant (VA) Industry, being a member of Consider It Done's Advisory Board provides you with a stellar opportunity to continue to shape the VA industry. My company, Consider It Done Ltd., needs new direction. A person with your experience and insight would be the perfect person to help me determine whether my company should break new ground or whether there's still value to be gleaned from traditional territory.
I will certainly cover any expenses you incur from attending advisory board meetings and also offer a $500 honorarium to be paid directly to you or to a charity of your choice.
(Overview of the Company - Describe what your company does.)
Operating since 2002, Consider It Done Ltd. provides a spectrum of business services to clients, ranging from data-processing through graphics design. First started as a one-woman operation run from a basement, Consider It Done Ltd. now has three full-time employees and a host of part-time contract workers. We continue to focus on filling our clients' needs completely and fully; our company motto is "We'll do it right".
(Advisory board's mandate and focus - What are the advisory board’s goals?)
The main purpose of the Consider It Done Ltd.'s Business Advisory Board is to provide management advice about the direction the company should follow. Specific goals for this year include developing a niche market strategy and revamping/updating the company's Web presence by creating and implementing a social media plan.
(Details - What are the responsibilities of board members?)
The Advisory Board will meet three times this year, each meeting consisting of a dinner and following two hour discussion. There may also be some follow-up questions/discussions by email. Because of the nature of the matters to be discussed, members will need to sign a confidentiality agreement.
(Close and thank you)
Thank you for taking the time to read this letter and to consider being a part of Consider It Done Ltd.'s Advisory Board. I will be in touch with you soon but in the meantime, I’m available to discuss any questions you may have. You can reach me by phone at (phone number) or via email at (email address).
Do remember to follow up on this invitation letter as you said you would! I would allow at least a week to pass before I called the prospective board member as people (especially the kind of people you want on your advisory board) are so busy.
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