Marketing is the process of interesting potential customers and clients in your products and/or services.
The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services.
It's a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together.
When you're putting together a marketing program for your business, concentrate on the marketing basics, the four key components of any marketing plan:
- products and services
- promotion
- distribution
- pricing.
The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your marketing success.
