Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.
The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.
The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.
Types of online marketing include:
- Online Advertising
- Search Engine Marketing
- Email Marketing
- Social Media Marketing
- Article Marketing
And that's definitely just to name a few; more online marketing strategies are being invented all the time.
Online marketing is becoming increasingly important to small businesses of all types. In the past, marketing online was something that local bricks-and-mortar businesses could justifiably ignore. It didn't make sense to waste time and money on online marketing when all your business was local.
Now with increasing local search and people's new habit of searching on the Internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.
If you're interested in online marketing, Online Marketing: Basic Strategies Any Business Can Use provides an overview of six of the most common online marketing strategies.