1. Money
You can opt-out at any time. Please refer to our privacy policy for contact information.

Online Marketing

By

Female Office Worker Using a Laptop
Cavan Images/ Stone/ Getty Images
Definition:

Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.

Types of online marketing include:

And that's definitely just to name a few; more online marketing strategies are being invented all the time.

Online marketing is becoming increasingly important to small businesses of all types. In the past, marketing online was something that local bricks-and-mortar businesses could justifiably ignore. It didn't make sense to waste time and money on online marketing when all your business was local.

Now with increasing local search and people's new habit of searching on the Internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.

If you're interested in online marketing, Online Marketing: Basic Strategies Any Business Can Use provides an overview of six of the most common online marketing strategies.

Also Known As: Internet marketing, marketing online.
Common Misspellings: Oline marketing, online markiting.
Examples:
Margaret was surprised to find that so many of her customers found her Sewgood Sewing Services store through searching on the Internet.

©2014 About.com. All rights reserved.