Market Research
Use this information about consumer market research, online market research, and how to do your own market research to zero in on your target market.
Customer Complaints Create Profit
By listening carefully to customer complaints, we can identify opportunities for training employees, improving products and services, educating customers - and improving our business's bottom line. Mary Sandro explains how to turn customer complaints into opportunities.
By listening carefully to customer complaints, we can identify opportunities for training employees, improving products and services, educating customers - and improving our business's bottom line. Mary Sandro explains how to turn customer complaints into opportunities.
6 Ways to Find Out What Your Competition Is Up To
While you're busy ignoring your competition, they may be chomping away at your market share. If you don't know what the competition is up to, you can’t make the intelligent decisions that will keep the customers you have or entice new ones. Here are six ways a small business can gather the competitive intelligence needed to keep or expand its market share.
While you're busy ignoring your competition, they may be chomping away at your market share. If you don't know what the competition is up to, you can’t make the intelligent decisions that will keep the customers you have or entice new ones. Here are six ways a small business can gather the competitive intelligence needed to keep or expand its market share.
How To Find And Sell To Your Target Market
Defining your target market is the first step of market research. Marilyn Guille explains how to define your target market and zero in on that market by using market segmentation.
Defining your target market is the first step of market research. Marilyn Guille explains how to define your target market and zero in on that market by using market segmentation.
Guide to Do-It-Yourself Market Research
How do you find out what they're doing or what they want? Here's how to do your own market research to stay on top of the competition and in touch with your customers.
How do you find out what they're doing or what they want? Here's how to do your own market research to stay on top of the competition and in touch with your customers.
Market Research
A definition of market research and related resources for small business.
A definition of market research and related resources for small business.
Competitive Intelligence
Competitive intelligence is just as important for small businesses as it is for large corporations. This competitive intelligence definition includes examples of competitive intelligence sources for small businesses and how to perform competitive intelligence.
Competitive intelligence is just as important for small businesses as it is for large corporations. This competitive intelligence definition includes examples of competitive intelligence sources for small businesses and how to perform competitive intelligence.
Competitive Intelligence: Watch ‘Em Through Their Web Sites
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors. Srikanth Chari explains how to use your competitors' Web sites, an overlooked competitive intelligence resource, to track your competitors.
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors. Srikanth Chari explains how to use your competitors' Web sites, an overlooked competitive intelligence resource, to track your competitors.
Writing The Business Plan - The Competitive Analysis
How do you gather information about your competitors and analyze that information to find your competitive advantage? Here's a guide to putting together the competitive analysis section of the business plan.
How do you gather information about your competitors and analyze that information to find your competitive advantage? Here's a guide to putting together the competitive analysis section of the business plan.
What's The Competition Doing?
Gathering competitive intelligence about your competitors is an important part of market research. About Management Guide F. John Reh explains how to do this, and provides a host of sources you might use.
Gathering competitive intelligence about your competitors is an important part of market research. About Management Guide F. John Reh explains how to do this, and provides a host of sources you might use.
Guide to Market Research and Analysis
An excellent primer to market research and analysis that outlines the issues you need to consider so you can gather accurate, specific information about your customers and competitors. Produced by Canada Business Service Centres.
An excellent primer to market research and analysis that outlines the issues you need to consider so you can gather accurate, specific information about your customers and competitors. Produced by Canada Business Service Centres.
Market Analysis
A list of questions about your customers, products, competition, buying, pricing, and advertising that you can use as a market analysis checklist. Prepared by Saskatchewan Economic and Co-operative Development.
A list of questions about your customers, products, competition, buying, pricing, and advertising that you can use as a market analysis checklist. Prepared by Saskatchewan Economic and Co-operative Development.
Market Research
Excellent market research primer from the CCH Business Owner's Toolkit. Article covers determining your market research needs, market research procedures, and market research possibilities for small companies.
Excellent market research primer from the CCH Business Owner's Toolkit. Article covers determining your market research needs, market research procedures, and market research possibilities for small companies.