Articles Index

Customer Complaints Create Profit
By listening carefully to customer complaints, we can identify opportunities for training employees, improving products and services, educating customers - and improving our business's bottom line. Mary Sandro explains how to turn customer complaints into opportunities.

6 Ways to Find Out What Your Competition Is Up To
While you're busy ignoring your competition, they may be chomping away at your market share. If you don't know what the competition is up to, you can't make the intelligent decisions that will keep the customers you have or entice new ones. Here are six ways a small business can gather the competitive intelligence needed to keep or expand its market share.

Competitive Intelligence: Watch 'Em Through Their Web Sites
In business, you always need to know what your competitors are doing. To survive you must perform competitive intelligence activities and monitor the broader market for new developments that could affect your company, your products and brands, suppliers, and distributors. Srikanth Chari explains how to use your competitors' Web sites, an overlooked competitive intelligence resource, to track your competitors.